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C
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ResearchResearchResearchResearchResearchResearchResearchResearch
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Surveys
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DesignDesignDesignDesignDesignDesignDesignDesign
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DesignDesignDesignDesignDesignDesignDesignDesign
Branding
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UX Design

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  • Does not want to take on financial stress in a fast-paced life.
Frustations:
  • Nia does not like canceling plans due to money crunch.
How does Utopia help them:
  • Utopia lets Nia dip into her earned money anytime anywhere so there’s no money crunch issue.
  • Her needs align with Utopia’s values so it’s the perfect product to eliminate her financial stress.
dp

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Frustations:
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How does Utopia help them:
  • The accessibility and availability of Stephan’s self-earned money help avoid any delay in the repayment of due bills.
  • Utopia lets Stephan borrow from his own salary whether it's for fuel or his baby’s needs.
dp

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  • Wants to stop canceling his plans for saving money.
Frustations:
  • Likes to travel but expects health scares so saves money.
How does Utopia help them:
  • Utopia gives Bert control over his earned wages alleviating the need to opt for payday loans.
  • Bert can use his accrued salary for unexpected medical scares when the need arises instead of not fulfilling his wishes.

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